Thanksgiving is lauded as a holiday of thanks, togetherness, and harmony. However, this meal-centric holiday is also considered to be a goldmine of opportunity for advertisers. From commercials about new diets to gyms promoting memberships by promising that participants can “lose that holiday fat,” it’s easy to see why Thanksgiving isn’t always something to be thankful for.
For those struggling with food, weight, or body image, Thanksgiving can be a particularity triggering holiday. Not only are diet companies, beauty stores, and exercise facilities using the holiday to promote sales based off of body shame, but individuals are often subjected to critical comments by those they love the most. While often not intentionally, those around the Thanksgiving table may contribute to eating disorder thoughts and behaviors.