Website Privacy Policy
Effective Date: 6/21/2021
We take your privacy seriously and want to ensure you are familiar with how we collect, use, communicate, and disclose your information. This privacy policy applies to all visitors of our website, except to the extent such visitors provide protected health information (“PHI”); The Emily Program’s practices in relation to PHI is set forth in our Notice of Privacy Practices.
Information We Collect
Information you give us: We receive and store information you enter on our site, such as name, email address, and phone number. This includes information you submit on forms, such as appointment request forms. Some forms collect sensitive information, such as health information, necessary for us to provide our services to you, which may be subject to our Notice of Privacy Practices linked above to the extent such information is considered PHI.
We also use cookies and pixels from third-party partners for marketing and analysis purposes. “Cookies” are small computer files transferred to your device that contain information such as user ID, user preferences, a list of pages visited, and activities conducted while using the website. “Pixels” (aka web beacons or clear GIFs) are invisible graphic images embedded in a web page that may be used to collect information about your use of our website.
Facebook/Instagram: A pixel is used to track activity and events of those who click a Facebook or Instagram advertisement that leads to The Emily Program’s website. Activity and events are tracked to optimize campaign performance. Targeting is based on gender, age, location, and lookalike audience. Retargeting is based on user behavior. To view Facebook and Instagram’s privacy policies and to manage your display settings and ad preferences, visit the webpages below:
Facebook ad preferences webpage
Instagram ad preferences webpage
Twitter: A pixel is used to track activity and events of those who click a Twitter advertisement that leads to The Emily Program’s website. Activity and events are tracked to optimize campaign performance. Targeting is based on demographics and gender. No sensitive personal information is shared to the platform. To view Twitter’s privacy policies and to manage your display settings and ad preferences, visit the webpage below:
Twitter ad preferences webpage
Pinterest: A pixel is used to track activity and events of those who click a Pinterest advertisement that leads to The Emily Program’s website. Activity and events are tracked to optimize campaign performance. Targeting is based on demographics, gender, and relevant topics. To view Pinterest’s privacy policies and to manage your display settings and ad preferences, visit the webpage below:
Pinterest ad preferences webpage
StackAdapt: A pixel is used to track activity and events of those who click digital advertisements served via StackAdapt that lead to The Emily Program’s website. Activity and events are tracked to optimize campaign performance. Contextual targeting (serving ads to those on relevant websites) is used. The audience will not be pooled and served ads on contextually irrelevant sites. View StackAdapt’s privacy policy here, including for any available opt-out mechanisms as and if provided by StackAdapt: https://www.stackadapt.com/privacy-policy. StackAdapt may have access to your information only as necessary to perform their functions and to the extent permitted by law.
To opt out of interest-based advertising (IBA), you could visit one of the following websites, to the extent that a third-party partner participates in such industry self-regulatory frameworks:
U.S. and Canada: Ad Choices Opt-Out Page
Europe: Your Online Choices/EDAA
Google Analytics: Google Analytics uses cookies that are stored on your computer to facilitate an analysis of your use of our website. The information generated by these cookies, such as time, place, and frequency of your visits to our site, including IP address, is transmitted to Google’s location in the U.S. and stored there. Google states that your IP address will never be associated with other data held by Google.
Google Tag Manager: Google Tag Manager (GTM) is a tag management system used to manage Javascript and HTML tags used for tracking and analytics on websites. Tags are small code elements that are used to measure traffic and visitor behavior. We use GTM to track and manage tags used for advertising.
A 1st party cookie on the presentations page is used to enhance website usability. When you subscribe to that page, a cookie is added to your browser so the next time you go to the page, you don’t need to re-submit your information.
Disclosure to Third Parties
In addition to the third party advertisers disclosed above, we may also share your information with any of our parent companies, subsidiaries, affiliates, or other companies under common control with us in order to support (i) the marketing, sale, and delivery of any products or services and (ii) the other purposes described herein.
We may use or disclose your personal information if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or our sites; (b) protect and defend our rights or property, the sites or our users, or (c) act to protect the personal safety of us, users of the sites or the public.
Finally, in the event of a merger, dissolution, reorganization, or similar corporate event, or the sale of all or substantially all of our assets, we expect that the information that we have collected, including personal information, would be transferred to the surviving entity in a merger or the acquiring entity. All such transfers shall be subject to our commitments with respect to the privacy and confidentiality of such personal information as set forth in this privacy policy.
Email Communications
Our website provides you with the opportunity to receive communications from us. You can unsubscribe from our marketing communications at any time via the “unsubscribe” or similar link therein; however, you may not opt out of administrative or transactional communications.
Communications that you send to us via the email links on our site may be shared with a customer service representative, employee, clinician, or agent that is most able to address your inquiry. We make every effort to respond in a timely fashion once communications are received. Once we have responded to your communication, it is discarded or archived, depending on the nature of the inquiry.
The email functionality on our site does not provide a completely secure and confidential means of communication. It is possible that your email communication may be accessed or viewed by another internet user while in transit to us. If you wish to keep your communication private, please do not communicate with us via email.
How We Protect Your Information
We take commercially reasonable steps to protect your personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.
Retention of Personal Information
We will retain your personal information in a form that identifies you only for as long as it serves the purpose(s) for which it was initially collected as stated in this Privacy Policy, subsequently authorized, or as otherwise permitted under applicable law.
How to Contact Us with Questions
If you have a question or concern regarding your privacy, please contact The Emily Program’s Privacy Officer using the contact information below:
